Imagine Van Gogh’s iconic ‘Starry Night’, whether you love it or hate it there is no denying the shear excellence of his iridescent talent. The broad, impasto strokes infused with the sultry colour palette triumphantly captures both Van Gogh’s tormented mind and the provincial dusk. Now, imagine this masterpiece hanging in the finest gallery, surrounded by countless iconic artworks but presented in a £20 plastic frame from IKEA. Something would seem wrong and out-of-place and I’m almost certain it would not be the painting.
One crucial part of viewing art is the framing. Intricate, hand-carved frames gilded in the finest gold are common place in the world finest traditional art galleries. Simply glance any of the thousands of paintings held at the National Gallery and you will see a piece of true craftsmanship.
The framing of an artwork can reveal more than just the name of the artist and title of the piece. Frames are the perfect example of the stylistic preferences of the time: For example, many paintings from late Victorian England are set in to frames with a striking motif of an ancient Egyptian theme. Fashions in architecture, sculpture and pottery have all been referenced in the frames of artworks either created or re-framed at the time.
Inspired by my love of antique picture frames, I’ve spent the last couple of days working to create this new logo and layout for Indigo Honeycomb. I’m proud of the outcome and hope you all enjoy reading my posts in a more carefully designed setting!
Image curtsey of ‘New York Times’